I wanted to share some recent personal success with you. I have some tutorials on one of my niche websites demonstrating how to use certain features of a professional mapping program. I think we all know that tutorials, especially video tutorials are a great way to build a community, subscribers and loyal customers. These videos have previously only been offered on my website and I didn’t previously think of offering them on any video streaming sites such as Youtube, Revver or etc. However, things have been pretty slow lately so I though it wouldn’t hurt to produce and distribute them to another market segment.
One of the things I did want to be sure to do though is before I published them on Youtube was to embed in the video some kind of information to direct people to my main site. This was done so that it reduces the chances that someone will try and use the video on their site and thereby reducing the chances that my affiliate commission will be “redirected” to them.

To do this I simply added a caption at the beginning, middle and end of the video saying that for more information they should go to http://mymainsite.com

Now, the success; on Friday, I posted the first tutorial to Youtube, by Saturday I had received a sale.  By Monday, I had recieved 2 more sales. Not even a week later I have four videos on my Youtube channel that have received almost 78 views! It may not sound like much but that is 78 people seeing my tutorials and my embedded advertisement for my main affiliate site.

So if you have some tutorials sitting on your site, I’d encourage you to reproduce them for Youtube or a similar site. You might too have some fantastic results.

First of all, welcome.  This is the first post for my blog about selling online to niche markets.  “Niche” Marketing is the hot topic right now in online business and this blog is to help those who are seeking to target very small markets and interests.

My first post is actually a success story from my Mom.  My mom runs a blog at http://www.omasplace.com in the niche market of machine embroidery.  We had a conversation lately about increasing traffic and user’s at her site and the topic was brought up about a tutorial.

Tutorials, are very popular and a great way to increase readership and search engine rankings.  Most people who come online, especially in these smaller hobby markets are looking for information.  They need help.    Most people turn to dedicated, established forums in those markets.  In my mom’s case, this forum is Sew Forums.   What my mom did is create a tutorial on creating burp clothes, something that there were a lot of questions on the forum about and then making a post in the forum with a link to her site.  Brilliant!

Her average page views have been hovering around 5-10 a day and it jumped to 256 in ONE DAY!  Her adsense pageviews obviously increased as well.  In fact, she did better on ad impressions than one of my very well established niche forums!  Nice job Mom.

So, the secret revealed here is this…incorporate tutorials, targeted towards your niche on your site or blog.  Your readers (and google) will be sure to thank your for it.