Niche Selling Secret #1: Tutorials

First of all, welcome.  This is the first post for my blog about selling online to niche markets.  “Niche” Marketing is the hot topic right now in online business and this blog is to help those who are seeking to target very small markets and interests.

My first post is actually a success story from my Mom.  My mom runs a blog at http://www.omasplace.com in the niche market of machine embroidery.  We had a conversation lately about increasing traffic and user’s at her site and the topic was brought up about a tutorial.

Tutorials, are very popular and a great way to increase readership and search engine rankings.  Most people who come online, especially in these smaller hobby markets are looking for information.  They need help.    Most people turn to dedicated, established forums in those markets.  In my mom’s case, this forum is Sew Forums.   What my mom did is create a tutorial on creating burp clothes, something that there were a lot of questions on the forum about and then making a post in the forum with a link to her site.  Brilliant!

Her average page views have been hovering around 5-10 a day and it jumped to 256 in ONE DAY!  Her adsense pageviews obviously increased as well.  In fact, she did better on ad impressions than one of my very well established niche forums!  Nice job Mom.

So, the secret revealed here is this…incorporate tutorials, targeted towards your niche on your site or blog.  Your readers (and google) will be sure to thank your for it.